January 10, 2017

SMALLS launched in Selfridges July 2014 with a mission to make wool cool for kids again. But that wasn’t their only mission. How Smalls were made, and the values behind it were as important as the finished article.

‘Slow Fashion’ is at the heart of everything Smalls do. ‘Slow’ to them means buying less and choosing well. Smalls create gender neutral merino garments that have genuine longevity and traceable provenance, all the dots carefully joined, from farm to fashion.

A range of merino garments for children that look as good as they feel. Worn and loved every day by their own kids, we now they share them with you.

The whole collection is over at SMALLS AND we have a giveaway coming soon on Instagram ..

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